Most small businesses spend $500 to $3,500 per month on ongoing SEO, with local service businesses typically landing in the $1,500–$3,000 range depending on how competitive their market is. Below roughly $300/month, be skeptical — that price point usually means automated reports or low-quality link tactics that can do more harm than good.
The number that actually matters isn't the monthly fee, though — it's what you're paying per acquired job compared to what that job is worth. We break down the full channel-by-channel pricing (SEO, AEO, ads, GBP, website) and how to judge ROI in our complete contractor marketing cost guide.
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Full breakdown: How Much Does Marketing Cost for Contractors?