Paid Ads Management for Contractors
Voxaris paid ads management runs Google and Meta advertising for home-services businesses — roofers, HVAC, and plumbers — so spend turns into booked jobs, not just clicks. We handle campaign structure, ad creative, budget pacing, bid management, and conversion tracking, then feed lead quality back into targeting so the platforms optimize toward work that actually closes. Everything is built inside ad accounts you own, so your data, audiences, and history stay with you. The outcome: a measurable, owned acquisition channel with reporting that ties spend to leads, booked jobs, and revenue. Every engagement starts with a free Business Presence Audit, and there is no long-term contract.
The offer
What's included
Paid ads management at Voxaris is built around one question: did the spend produce booked jobs? Here is what that covers.
- Google Search, Performance Max, and Local Services Ads (LSA) setup, plus Meta (Facebook & Instagram) campaigns — chosen by where your customers actually search and buy.
- Account structure built around your services and service areas: tight ad groups, search-term mining, and negative-keyword lists so budget goes to real jobs, not junk clicks.
- Creative production for Meta and display: offer-led copy, before/after imagery, and short video angles tested against each other.
- Conversion tracking wired end to end — call tracking, form events, and lead values pushed back to the ad platforms so they optimize toward booked work, not raw clicks.
- Budget pacing and bid management reviewed against cost-per-lead and cost-per-booked-job, not vanity impressions.
- Lead-quality feedback loop: we tag which leads turned into estimates and jobs, then feed that signal back into targeting.
- Plain-English reporting that ties spend to leads, booked jobs, and revenue — owned by you, in your own ad accounts.
What sets us apart
How Voxaris does this differently
Plenty of agencies will run Google and Meta ads for you. A few things make the Voxaris approach different — and they all favor the owner-operator.
You own the ad accounts and the data
We build campaigns inside your own Google Ads and Meta Business accounts — not a locked agency platform. If we ever part ways, your account history, conversion data, audiences, and creative stay with you. That portability is deliberate: it keeps the incentives honest and means you never rebuild from scratch.
Audit-first, not retainer-first
Every engagement starts with the free Business Presence Audit. Before any spend, you see your baseline — where leads come from today, whether your tracking is even firing, and which channels are worth funding. About a third of audits end with us recommending less spend, not more.
Data-driven on booked jobs, not clicks
We optimize toward cost-per-booked-job, feeding back which leads actually became estimates and revenue. Click-through rate and impressions are diagnostics, not goals. For home services, a cheaper click that never books is more expensive than a pricier one that does.
AEO-first context
Paid ads buy you attention now; getting cited by AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews earns you discovery that compounds. We run paid ads as one channel inside a presence built to be the name AI recommends — so your spend works alongside owned, citable visibility instead of replacing it.
No long-term contract
There is no annual lock-in and no platform you have to keep paying to leave. We earn the next month by showing the work, the leads, and the cost per booked job. Cancel anytime; your accounts and data remain yours.
Founder-led, Orlando-based
Voxaris is founder-led by Ethan Stopperich, based in Orlando, Florida, serving U.S. home-services businesses. We do not outsource fulfillment or white-label other agencies' work. The person reviewing your spend is the person accountable for the result.
Who it's for
Who paid ads management is for
This service is built for owner-operated home-services businesses that need a measurable, owned lead channel — not a black-box retainer. It fits best if you are:
- A roofing company that needs steady estimate requests through storm season and the slower months in between.
- An HVAC business balancing emergency demand with seasonal tune-up and replacement offers.
- A plumbing company that wants high-intent search leads for urgent jobs plus retargeting for bigger projects.
- Any home-services operator — electrical, remodeling, pest, landscaping, restoration — that wants spend tied to booked jobs and full ownership of the ad accounts.
If you are not sure paid ads are even the right next dollar, that is exactly what the free Business Presence Audit answers before you commit any budget.
FAQ
Paid ads management — common questions
What does Voxaris paid ads management include?
It covers Google and Meta (Facebook & Instagram) paid advertising end to end: campaign structure, keyword and audience research, ad creative and copy, budget pacing, bid management, and conversion tracking. We wire call tracking and form events back into the ad platforms so they optimize toward booked jobs, and we report spend against leads, booked work, and revenue in plain English. Everything is built inside your own ad accounts, so you own the data.
Should home-services businesses run Google Ads or Meta ads?
It depends on intent. Google Search and Local Services Ads capture people actively searching for a roofer, HVAC tech, or plumber right now, which usually makes them the first priority for urgent, high-intent jobs. Meta (Facebook & Instagram) is stronger for demand generation, seasonal offers, financing promotions, and retargeting. Many home-services accounts run both, but the free Business Presence Audit shows where your specific budget will return the most before you commit spend.
How is conversion tracking and lead quality handled?
We set up call tracking, form-submission events, and lead values, then push those conversions back to Google and Meta so the platforms bid toward real leads instead of raw clicks. We also tag which leads turned into estimates and booked jobs, so reporting shows cost-per-booked-job, not just cost-per-click. That lead-quality feedback loop is what keeps spend pointed at work that actually closes.
Do I own my ad accounts and data with Voxaris?
Yes. We build and manage campaigns inside your own Google Ads and Meta Business accounts. You own the account history, conversion data, audiences, and creative. If you ever leave, none of it is held hostage inside a proprietary agency platform — that portability is a deliberate contrast with platform-style agencies where leaving means starting over.
Is there a long-term contract for paid ads management?
No. There is no long-term contract and no platform lock-in. We earn each month by showing the leads, booked jobs, and cost per result. You can cancel anytime, and because the campaigns live in your own accounts, your data and assets stay with you.
How does paid advertising fit with getting cited by AI?
Paid ads buy attention immediately; Answer Engine Optimization earns discovery that compounds over time as AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews start recommending you. Voxaris runs paid ads as one channel inside a presence designed to be the name AI cites, so short-term spend and long-term owned visibility reinforce each other instead of competing.
How do I get started with Voxaris paid ads?
Start with the free Business Presence Audit. It establishes your baseline — where leads come from now, whether your tracking is firing, and which channels are worth funding — before you spend anything. From there we scope the work together. No long-term contract, and you keep ownership of your ad accounts and data throughout.
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Paid ads work best alongside the rest of your presence. See how the channels fit together.
See where your leads come from before you spend a dollar.
Run the free Business Presence Audit. You'll see your baseline, whether your tracking is even firing, and which channels are worth funding — no contract, no credit card.