Your proposal separates one-time project or setup fees, monthly services and any usage or third-party costs. Ad management may use a flat fee or a percentage of ad spend, as specified in your agreement. Ad spend is separate and is paid directly to Google or Meta, or passed through at cost. Texting is billed at cost. Voice AI allowances and overage charges are specified in your proposal. Appointment-setting support is scoped separately unless included.
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