Professional Google Business Profile management typically runs $125 to $400 per month for steady posting, review responses, photo updates, and Q&A monitoring. Standalone quotes span a wider range across the market — from under $100 for a bare "set it and forget it" package up to $1,000 a month — and why a separate GBP line item is usually a red flag is worth reading before you sign. Managing the profile yourself costs nothing but your time, and for a contractor with 10 minutes a week to spare, that's a reasonable place to start.
Where the price climbs is consistency. A profile that gets a real post once or twice a week, prompt responses to every review, and regular photo updates outperforms one touched once a month — and keeping that cadence up yourself, every week, indefinitely, is where most owners run out of time before they run out of budget.
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Full breakdown: Google Business Profile Management