Free · 60 seconds · no login
How findable are you, really?
Ten questions about the things that actually decide whether a buyer in your town finds you or finds a competitor — on Google, in the map pack, and in the AI answers people now ask before they ask anyone else. You get a score out of 100 and the fixes ranked by what each one is worth.
No account, no Search Console connection, nothing emailed to you to unlock it. The scoring runs on your device and the result appears the moment you answer the last question.
01 · Google Business Profile
Is your Google Business Profile claimed and verified?
The profile that shows in the map pack with your hours and reviews.
02 · Google Business Profile
Is your primary category set correctly, with your services listed out?
e.g. primary "Roofing contractor", plus each service you actually sell.
03 · Reviews
How many new Google reviews did you get in the last 90 days?
Recency counts more than lifetime total.
04 · Reviews
Do you reply to your reviews?
05 · Website
Do you have a separate page for each service AND each town you serve?
Not one "Service Areas" page listing 20 towns — a real page each.
06 · Website
Is your business name, address and phone identical everywhere it appears?
Your site, Google, Yelp, Facebook, old directory listings.
07 · Website
Does your website have LocalBusiness structured data?
Machine-readable markup telling engines what you do and where.
08 · AI answers
Have you checked whether ChatGPT or Google's AI answer names you?
Ask it: "who is the best [your trade] in [your town]?"
09 · Follow-up
How fast does a brand-new lead hear back from you?
10 · Follow-up
Do you know which search terms actually produce your phone calls?
Answer all 10 to see your score. Nothing is sent anywhere — the scoring happens on your device.
Why we give this away
Because most owners have never been told which of these actually matters, and in what order. Agencies sell the answer as a paid audit. The list above is the same list we work from — you can take it and do every item yourself, and plenty of people will. The ones who'd rather not do it themselves know where to find us.
If you want the version where we go and check what's true instead of what you think is true, that's the full AEO audit — also free, and it uses your real data.