ChatGPT's recommendations are shaped by five things: how relevant your business is to the specific question asked, whether your site has structured data (schema) it can read cleanly, accurate and current information like pricing and availability, the strength and volume of your reviews, and how well your content matches the actual intent behind the question — not just the keywords in it.
None of these are exotic. They're the same fundamentals that make a website easy for any search engine to trust, applied to a system that synthesizes an answer instead of listing ten blue links. The practical takeaway: if your schema is missing, your info is stale, or your content buries the answer instead of leading with it, you're invisible to this channel regardless of how good the underlying business is.
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