Remove a duplicate Google Business Profile by consolidating to one correct listing and asking Google to merge or drop the extras. Google’s policy is one profile per business. Duplicates can confuse customers and may not show correctly in Search or Maps (Resolve duplicate profiles and ownership issues, checked Oct 26, 2026).
If a verified profile already exists and someone else manages it, request access, then appeal if needed. If you find an unverified duplicate of your business, claim and verify it, or use Suggest an edit on Maps to request a merge when two profiles describe the same business. Google reviews merge requests. When you remove a duplicate, content and managers on that profile can be removed, so confirm you are acting on the correct one.
Keep name, address, phone, and website identical everywhere you list the company. That consistency supports local SEO and reduces the chance new duplicates appear. Do not create a second profile to “test” rankings.
After cleanup, confirm the surviving profile is the one tied to your ads and site. Then check how you appear in AI answers with the free AI-visibility check.
Go deeper
Get a free AI-visibility check with a few verified, researched findings and a practical next step. Schedule a review for the full visibility check. Full breakdown: Google Business Profile Management