Case study · Paid acquisition · Updated August 2026
A roofing lead arrives with the roof already priced.
One Florida roofing contractor. Three markets. Meta only. Every lead arrives with a roof already measured from satellite and a price already attached.
The part nobody else does
A lead is usually a name and a phone number. These arrive with a measured roof and a price already on them, before anyone picks up the phone.
- 01
Homeowner enters an address. Nothing else is required of them.
- 02
The roof is measured from satellite. Area and pitch computed — no truck roll, no tape measure, no appointment.
- 03
Their pricing produces four tiers. Locked rates and deterministic math. Never a model guessing at a number.
- 04
It lands in the CRM, screened and texted, on a follow-up board with the cadence clock already running.
What the creative test showed
Eight concepts ran against the same audience. Storm damage and insurance non-renewal are both fear-of-loss angles. The feature-led concepts — financing, the estimator itself — came last.
Three separate Florida markets were run as separate campaigns so one city's performance never hides inside another's. The spread matters more than the winner: no market collapsed, which is what tells you the offer travels rather than one city being unusually easy.
Markets we run this in
Roofing is the trade we have the most live data for, so every Central Florida market gets its own page rather than one generic service area.
Want this pointed at your service area?
Tell us the trade and the markets. We'll show you what the estimator prices a roof at on your own address before you decide anything.