Author · Founder · Orlando, FL
Ethan Stopperich
I founded Voxaris and I run it. Everything published here under my name is written by me, and I'd rather lose a sale than put a number in front of you I can't back.
How this started
It started in my family's showroom.
Before Voxaris there was The Kitchen and Bath Store of Orlando, a remodeling business my dad Mike and I run together. That's where I learned what a local service business actually looks like from the inside — how leads really arrive, what a missed call costs, and how little of the marketing advice aimed at small businesses survives contact with a real schedule.
I'm self-taught. I started using AI on our own business because I couldn't afford an agency and didn't trust the ones quoting me. The work that came out of that — making a small local business legible to AI engines and search — is what became Voxaris. The kitchen and bath store is still the first case study, because it's the one I can show end to end.
Voxaris works with home-service contractors first because that's where the gap is widest: good crews doing good work, losing jobs to whoever replied faster. Roofing is the flagship.
What I write about
The topics I actually work in every day.
- Answer engine optimization — getting a local business named inside ChatGPT, Perplexity, Gemini, Google AI Overviews, and Bing Copilot.
- The structural side of local search: schema, entity consistency, Google Business Profile, and why the two channels reward different things.
- Contractor lead generation and what actually converts the traffic a business already has.
- The honest version of pricing — what marketing costs, what it should include, and how to tell a real proposal from a content subscription.
Everything I publish is on the Voxaris blog.
How I run it
Three things I won't move on.
Prove it, then decide
You see the estimator run on a real address before you spend a dollar. Then month to month, cancel anytime.
It carries your name, not mine
Everything we build is white-labeled. Your logo, your domain, your brand. You own the customer.
No fake leads, no inflated numbers
When we have a real number, we show it. When we don't, we say so. The working product is the proof.
Reach me directly.
There's no sales floor between you and the person who builds your system.